AdWords Account Structure
Account
- Your account contains all your campaigns and ad groups
- Email address, password, billing information, and account preferences are all part of your account information
Campaigns
- Each Campaign has a name, start/end date, daily budget, ad distribution preferences, and language/location targets
- Each campaign is either keyword or placement targeted
- Each campaign contains at least one ad group
Ad Groups
- Keyword or placement targeted
- Successful advertising= many small and highly targeted ad groups
Versatility
- You can run as little as one ad with a few keywords or up to 25 campaigns with as many as 100 ad groups each
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