About the Google Display NetworkDisplay 

Module 11.1About the Google Display Network

The Display Network is a collection of partner websites and specific Google websites
 including Google Finance, Gmail, Blogger, and YouTube - that show AdWords ads. This network also includes mobile sites and apps. When showing ads on the Display Network, you can:

●Reach new customers

●Select where your ads appear

●Engage users with appealing ad formatsMatching your ad to websites in the Display NetworkThe      Display Network lets you put your message in front of potential customers at the right place and at the right time in several ways

●Reach users by keywords and topics: Using contextual targeting, AdWords finds the best places for your ad across the Google Display Network, based on your keywords

●Choose specific websites or pages: By adding managed placements, you can show your ad on specific webpages, online videos, games, RSS feeds and mobile websites and apps that you have selected

●Find users who are already interested in what you have to offer:You can reach people who visited your website previously, by creating a remarketing campaign