Display Advertising exam refresher guide
Welcome to the Display Advertising exam refresher guide - the perfect way to prepare for your display advertising exam. The exam includes basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing display ad campaigns across the Display Network. This handy resource is a shortened version of the full Display Advertising exam study guide, which is available on our Partners Help Center. You’ll also find additional information and plenty of helpful links throughout.In the exam, you can expect 100 questions and a 120 minutes time limit. It’s necessary to get 80% to pass. And you’ll need to pass both AdWords Fundamentals and Display Advertising exams (or one of the other AdWords exams like Video, Search, Shopping or Mobile Advertising) to become AdWords certified.
Here’s what we’ll cover in this refresher guide:
Module 1 About the Google Display Network
Module 2 Setting up a Display Network campaign
2.5 Choose a bid for your Display Network campaign
2.6 Bid on viewable impressions using viewable CPM
2.7 About Enhanced cost-per-click (ECPC)
2.8 About bid adjustments
2.9 About flexible bid strategies
2.10 About Conversion Optimizer
2.11 Enhance your ad with extensions
2.12 About mobile app installs campaigns
2.13 Create dynamic display ads
2.14 Lightbox ads
2.15 Create a Lightbox ad
2.16 Editorial & professional requirements
2.17 Fix a disapproved ad
Module 3 Showing your ads on the Display Network
3.1 Targeting settings on the Display Network
3.2About managed placements
3.3Target websites about specific topics
3.4 Add negative keywords to your campaign
3.5 How language targeting works
3.6 Using custom ad scheduling
3.7 Advanced mobile and tablet options in “Display Network only” campaigns
3.8 Using Display Planner to get targeting ideas and traffic estimates
3.9 The Display Network tab
Module 4 Reaching your audience on the Display Network
4.1 Reach people interested in your products or services
4.2 Reach people similar to your existing audiences
4.3 Reach people of specific demographics
4.4 Use remarketing to reach past website visitors and app users
4.5 Use dynamic remarketing to show ads tailored to your site visitors
4.6 Create a feed for your dynamic display ads
Module 5 Measuring and optimizing performance on the Display Network
5.1 Drive sales and generate leads
5.2 Increase brand awareness
5.3 Measuring sales and conversions
5.4 Evaluate ad performance on the Display Network
5.5 Account, campaign, and ad group performance
5.6 Explore your data on the Campaigns tab
5.7 Optimize Display Network ads and campaigns
5.8 Tips for creating effective display ads
5.9 About display targeting optimization
5.10 Understanding conversion trackingTake the display advertising exam
Module 1
About the Google Display Network
1.1
About the Google Display Network
1.2
Where ads might appear in the Display Network
1.3
About contextual targeting
1.4
About the Display Network ad auction
1.5
About “Search Network with Display Select”
1.6
Create an effective mobile site
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