Contextual targeting is one of a few different methods that you can use to get your ads on sites and web pages that are part of Google’s Display Network. This method of targeting uses the keywords or topics you’ve chosen to match your ads to relevant sites.

1.You choose keywords and topics - Keywords are individual words, whereas a topic is a web page’s concepts or central theme, rather than its individual terms.
2.Our system analyzes web pages that make up the Display Network - Our system analyzes the content of each Display Network web page or URL, considering factors such as the following:
●Text
●Language
●Link structure
●Page structure
3.Your ad gets placed

By keyword

When your keyword matches a web page’s concepts or its central theme, your ad is eligible to show on that web page (also known as an automatic placement). By topicWhen your topic matches a web page’s central theme, your ad is eligible to show on that web page.
Learn more about contextual targeting»