Create an effective mobile site

When designing your site, keep in mind mobile best practices, like simple navigation and highlighting local options of your business. If you'd like to reach customers with WAP phones, you'll also need to use mobile-friendly code to create your site.

Reaching mobile customers using a HTML website

Regardless of whether you’ve a mobile website, AdWords will let you show text ads to customers using Google Search on a high-end mobile device such as an iPhone or Android phone. These "smartphones" have a full Internet browser (like a desktop computer), so a customer who clicks your text ad from the search results page can visit your standard website.

Best practices for designing a mobile site

When creating a mobile website, you'll want to keep in mind a few strategies that best take advantage of the small size of mobile screens and the behavior of mobile users. 

Keep it quick

1.Reduce large blocks of text and use bullet points 

2.Compress images for faster site loading

Make it easy to buy something or contact you

1.Reduce steps needed to complete a transaction

2.Keep forms short and make data entry easy 

3.Use click-to-call functionality for all phone numbers

Simplify navigation

1.Minimize scrolling and keep it vertical

2.Use a clear hierarchy in menus and avoid rollovers

3.Use clear back and home buttons

4.Use seven links or less per page of navigation

Help people find and get to your local sites

1.Have your address or store locator on the landing page

2.Include maps and directions. Use GPS when possible

3.Allow customers to check stock at nearby stores

4.Make sure your mobile website is being indexed for web searchLearn more about creating an effective mobile site