Before you create your ad campaign, take a few moments to get familiar with these essential AdWords terms and concepts:

●Campaign
●Ad group
●Keywords
●Budget
●Bidding

How to choose your campaign settings. Watch this video»

Understanding your campaign settings

The campaign settings you select will apply to all ads within the same campaign.
The type of campaign you choose determines which settings are available to you.

The settings cover three basic areas related to your ad:

●How much you’ll pay by setting your budget and bid (you can always adjust them later)
●What, besides text and a link, to include in your ad using ad extensions
●Where you want your ads to appear using settings for geographic locations, languages and placement on the web (called Networks)

About ad groups
An ad group is made up of a set of keywords, ads and bids.
 Each ad campaign consists of one or more ad groups.
Ad groups allow you to group your keywords with the most relevant ads.
This helps to ensure that you show the most relevant ad when someone searches for a particular word or phrase.

Understand how your  AdWords account is structured

AdWords is organized into three layers: account, campaigns and ad groups
.
1.Your account is associated with a unique email address, password and billing information
2.Your ad campaign has its own budget and settings that determine where your ads appear
3.Your ad group contains a set of similar ads and the words and phrases, known as keywords, that you want to trigger your ads to display
Learn more about how to create an AdWords campaign to reach the right customers»