Using the AdWords Ad gallery

The Ad gallery, formerly known as the display ad builder, is an ad-creation tool that offers various display ad formats in different categories, such as image ads, dynamic ads, engagement ads and video ads, in any of your campaigns on the Google Display Network.

Here are some benefits of using the Ad gallery:

1.Differentiated products and services: Use images of your products, colors that match your brand, and your logo to encourage people who see your display ads to click on them

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2.More effective campaigns: Use display ads to drive higher click-through rates and overall conversion volume on the Google Display Network. 

3.No-cost ad templates: Test various messages, color schemes and images, at no cost. 

4.Customizable ad styles: Create a custom ad in as many sizes and variations as you like, and you'll only pay for ad clicks or impressions on sites across Google's Display Network.

5.Industry-standard ad templates: Create ads with a clear call-to-action button and 2 to 4 lines of prominently displayed text

Learn more about using the AdWords Ad gallery»